Define your Identity: why you need brand guidelines for smallbusiness
As a small business, it’s understand able that you are swamped with work and don’t have any time to prioritize brand guidelines. It may feel like something you will eventually get to later.
Most small business owners even think that brand guidelines are only for large companies with bigger marketing teams and bigger budgets.
Though the truth is that the earlier you define your brand, the stronger your business will be.
Without guidelines, your brand can start to stray from its original identity; your logo may start looking different on each platform, making your identity slowly become unclear.
This inconsistency caused by this can make your customers lose their trust in your brand.
In short, brand guidelines aren’t just a tool, they can be a game changer for your brand’s identity.
Let’s start from the basics: What are brand guidelines?
Brand guidelines are a set of rules that define how your brand should look, sound, and feel across all platforms.
They usually include elements like logo, color palette, tone of voice, typography, etc., to ensure your brand stays consistent throughout its lifetime.
Why does it matter?
- Professional look:
- Save time and grow smarter:
- Clear story:
Heard of the proverb – first impressions are always the best impression? As a business, all of your brand’s impressions need to be the best, not just the first.
Cause a single misstep can erase all the other best impressions your brand has made until then.
Brand guidelines can make your identity familiar and consistent, so that your customers can identify your brand no matter where it appears.
This consistency can make your brand look authentic and professional and help you gain more customers in the future.
Instead of re-inventing the wheel time and time again, with guidelines established, you get a set design for how things should be presented.
You just have to follow the guidelines and make your content accordingly.
This also prevents you from wasting time on repeated decisions or inconsistent designs.
Your brand is not just your logo or tagline. It’s your identity, voice, message and promise to customers.
Guidelines can help you convey your brand’s identity and story to your customers without misunderstanding.
A clear story can help your brand look more focused and memorable.
Your Brand deserves a guideline:
It’s okay to start small but it’s a mistake to not invest in building your brand.
Even a simple guideline can help you elevate your business and build trust with your customers.
With professional brand guidelines — and the right help — you’re set to build trust, stand out, and grow with purpose.
@SNC wbrings clarity, strategy, and creativity to your brand. Instead of following online trends blindly we can help you strategize your growth with guidelines tailored for your brand.